Why data disappoints?
Nowadays data is omnipresent, dissected by many to understand, predict and ultimately to act upon towards a desired outcome. All companies are collecting (or attempt to collect) data about their …
Aligning business with data strategy: “convergent” vs. “divergent” data approaches
In every go-to-market strategy we often begin with a hypothesis around the value proposition of the offering in the chosen market segment alongside competing products, target customers and their acquisition strategy, risks and rewards, etc. The validation of the accuracy of this …
Abundance is not Wealth: from Big to Smart Data
We have spent the past few years in sectors where humans are painstakingly trying to make platforms and machines smarter. AI or Artificial Intelligence as we call it. However, something we …
DATA (Determinable, Analyzable, Translatable, Applicable)
Data is the compilation of information in the form of written texts, figures, symbols, numbers, or even those passed down from one generation to another through word of mouth. Often considered …